Foundation in Digital Marketing

Learn the latest techniques and tools to master digital marketing, Gain practical experience through group projects, case studies, and real-world examples, and create your own digital marketing. 

Unit 1: Introduction to Digital Marketing

Definition of Digital Marketing

Benefits of Digital Marketing

Different Channels of Digital Marketing

Unit 2: Social Media Marketing

Understanding Social Media Marketing

Different Social Media Platforms

Creating Social Media Profiles

Types of Social Media Posts

Importance of Hashtags and Captions

Unit 3: Email Marketing

Understanding Email Marketing

Benefits of Email Marketing

Creating Effective Emails

Email Marketing Tools

Unit 4: Search Engine Optimization (SEO)

Understanding SEO

Importance of Keywords

On-page Optimization Techniques

Off-page Optimization Techniques

Unit 5: Pay-Per-Click Advertising (PPC)

Understanding PPC

Creating Effective Advertisements

Bidding Strategies

PPC Tools

Unit 6: Content Marketing

Understanding Content Marketing

Types of Content

Creating Effective Content

Content Marketing Tools

Unit 7: Analytics and Reporting

Understanding Analytics

Tracking Website Traffic

Measuring Social Media Performance

Using Analytics Tools

Unit 8: Creating a Digital Marketing Plan

Defining Goals and Objectives

Target Audience Identification

Choosing Channels and Tactics

Budgeting and Measuring Success

Assessment: Quizzes and Tests

Group Projects and Presentations

Case Studies and Real-world Examples

Digital Marketing Plan Project.